A new initiative celebrating and supporting Northumberland’s exceptional local food, drink and hospitality is being launched this autumn.
Created in partnership between the County Council and Food and Drink North East (FADNE), Taste of Northumberland brings together producers, retailers, hospitality venues, and food lovers under one recognisable brand that champions the quality, provenance, and diversity of Northumberland’s local produce.
FADNE has been working closely with Business Northumberland, the Northumberland Small Business Service, and Visit Northumberland to understand what local businesses need from a modern, practical accreditation programme.
Taste of Northumberland will give producers the opportunity to showcase their products, access new markets, and benefit from a range of business support, marketing initiatives, and collaboration opportunities across the county’s food and drink network.
The scheme champions the county’s food, drink and hospitality businesses that grow, make or serve products within Northumberland.
Richard Wearmouth, Deputy Leader of Northumberland County Council, said:
“Taste of Northumberland stands for quality, authenticity, and local pride. By working with Food and Drink North East, we’re ensuring the scheme evolves with the industry, offering producers and hospitality businesses the recognition, support, and visibility they deserve.
“This marks an exciting new chapter for local food and drink in our county.”
To qualify, businesses must demonstrate authentic local sourcing and production, as well as meet recognised food quality standards. The scheme provides a trusted platform to showcase the very best of the county to retailers, buyers and consumers, helping businesses stand out in a crowded marketplace.
Qualifying members can display the official Taste of Northumberland logo, a recognised mark of provenance that assures consumers of genuine Northumberland ingredients, artisan skill and trusted supply chains. This endorsement can feature on product labels, menus and marketing materials, boosting visibility and building consumer confidence locally and beyond.
Members can also gain access to expert advice, training, networking and promotional activity designed to support growth and industry connections. From events and campaigns to tailored business support, the programme delivers long-term value while adapting to the sector’s evolving needs.
Chris Jewitt, CEO of Food and Drink North East (FADNE), said: “We’re proud to be partnering with Northumberland County Council to bring new energy and opportunity to Taste of Northumberland.
“The county is home to some of the most talented and passionate producers in the UK. This relaunch is about shining a light on their work, creating stronger connections between local businesses, and putting Northumberland firmly on the map as a leader in food, drink and hospitality.”
The launch was officially unveiled during FADNE’s Room With A View event, which championed authenticity, provenance and local pride.
It saw panellists including Cllr Richard Wearmouth, Si King (The Hairy Bikers and Propa), Chris Ferguson (Ad Gefrin), Terry Laybourne (21 Hospitality Group), Michael Dickson (Dicksons), and Caroline Bell (Acorn Dairy) exploring the power of provenance and unpacking the region’s food identity.
The Taste of Northumberland programme will introduce updated accreditation standards, a new digital platform and visual identity, and more opportunities for collaboration across the region’s food and drink community.
Businesses and members of the public interested in learning more should register at: www.tasteofnorthumberland.co.uk
Taste of Northumberland will be showcased at Northumberland Small Business Service networking events throughout November, providing an opportunity for businesses to attend and learn more.
