Destination Management is a process of leading, influencing and coordinating the management of all the aspects of a destination that contribute to a visitor’s experience, taking account of the needs of visitors, local residents, businesses and the environment. It is equivalent to a strategy and action plan for sustainable tourism in a destination.

The Northumberland Destination Management Plan is a shared statement of intent that sets the strategic direction for Northumberland over a period of up to 10 years, and contains prioritised actions within an annual rolling programme, identifying stakeholders responsible for their delivery.