Our successes

As the Local Visitor Economy Partnership (LVEP) for Northumberland, our mission is to showcase the very best this diverse county has to offer and to ensure it stands out as a top choice for visitors far and wide. Through strategic marketing campaigns and digital assets, we have successfully elevated Northumberland's profile with its natural beauty, and warm welcome into a destination for all. Here's an overview of our successes and activity over the last 12 months.

Key Successes


- 1.2 million website users - a record, up 19%

- Over 28,000 website views of our newly launched Dark Skies and Step into Alnwick campaigns.​

- 50,000 e-news subscribers (40% open rate).

- Visit Northumberland welcomed over 100 international travel buyers and journalists

- Domain Authority - 71 (Visit England score 76)​​

98,016 Competition entries on visitnorthumberland.com

- 67,000 followers on Social Media​​

- Visit Northumberland have hosted over 30 Press trips resulting in a average monthly reach - 432,000

Step into Alnwick

Step into Alnwick

Step into Alnwick was a North of Tyne Combined Authority funded campaign, set with the goal of increasing football into Alnwick town centre during the Alnwick Lights Winter Trail held at The Alnwick Garden in 2023. Here are some key successes from the campaign:
127 businesses engaged over 6 sessions. ​

7 additional Dark sky friendly / stay & gaze (34 total) ​

19 Northumberland Businesses with dedicated experiences linking to Dark Skies. ​

PR, Social & Blog Successes

PR

Average monthly reach - 432,000 (annual circulation figure 5,184,000)

Press trips - 30 press trips

No pieces of coverage - 70 pieces of coverage secured through press trips and PR call-outs, including The Guardian, The Telegraph, Coast Magazine, The Times

Social

Facebook - 35847 followers, 8% increase from Mar 23

Instagram - 31102 followers, 21% increase from Mar 23

Tik-Tok (NEW) - 919 followers, work in progress!

Any engagement stats/total impressions? Combined average monthly reach of 762,000+ across Facebook and Instagram

Blogs

No of blogs - 32 blogs from Mar 23 - Mar 24​

Views: 163,293​

Avg engagement time: 1m 00s ​

Highest engagement time: 1m 44s (23 things to do in 2023)​

Top blog: Robson Green Weekend Escapes (18,633 views)

Dark Skies Autumn Campaign

Dark Skies Autumn Campaign

Discover Somewhere was a North of Tyne Combined Authority funded campaign to promote the Northumberland International Dark Sky Park between October 2023 - March 2024.

Key Successes:

  • Business Engagment: 127 businesses engaged over 6 sessions
  • Paid Social: 1.7m impressions with a reach of 334,397
  • Bliss: 577,481 impressions with 2,594 cicks
  • Digital Media: 5x Articles & Newsletter features in High LIfe North digital magazine.