We are excited to be joining Northumberland Small Business Service again this year to celebrate English Tourism Week 2025 and have 3 online workshops and 1 in person workshop to support your business to grow and flourish online! 

From achieving marketing actualisation using artificial intelligence, developing your marketing strategy and tackling technical SEO for small businesses this is certainly something to get involved in!

Take a look at the programme of events below, register and give your business a boost!

Monday 17 March 2025 | 10am - 1pm | The Sill: National Landscape Discovery Centre | Photography Workshop

Join NSBS at The Sill: National Landscape Discovery Centre for a hands-on photography workshop designed specifically for tourism businesses looking to enhance their visual storytelling. Led by RJM Photography, this engaging session will provide practical skills and expert insights to help you capture stunning images that showcase your business and Northumberland’s breath taking landscapes.

● Mastering Composition – Learn how to frame and compose eye-catching shots that highlight your business, accommodation, or attraction.
● Using Natural Light – Discover techniques for making the most of Northumberland’s stunning natural light in your photography.
● Smartphone Photography – Tips on using smartphones to create high-quality images for social media and marketing and websites.
● Brand Storytelling Through Photography – Understand how to craft a visual identity that attracts and engages potential visitors.

Tuesday 18 March 2025 | 1:30pm - 4:30pm | Tourism Week: Achieving Marketing Actualisation Using Artificial Intelligence

Artificial Intelligence tools are permeating every aspect of daily life. Small businesses can harness the power of these tools to help with their day-to-day tasks.

● Introduction to AI
● Pros and cons of using AI
● How can small businesses harness the power of AI in their marketing
● Demonstration of relevant AI tools
● Creating an AI checklist

Wednesday 19 March 2025 | 9:30am - 12:30pm | Tourism Week: Developing Your Marketing Strategy

Join Scott Goodacre from Scott Digital for a workshop to help your marketing strategy for your business!

This workshop will introduce marketing, explain how to establish your audience, and give you a framework for organising and planning your approach.
This workshop will touch on the STP model (segmentation, targeting, positioning) and will explain how you can use it to promote yourself!

●How to develop an audience segment.

●Artificial Intelligence tools are permeating every aspect of daily life. Small businesses can harness the power of these tools to help with their day-to-day tasks.

●Establishing your business' brand.

●Plan your marketing for the next 12 months and beyond.

Thursday 20 March 2025 | 9:30am - 12:30pm | Tourism Week: Tackling Technical SEO for Small Businesses

This session is relatively technical by nature. One of the three component pillars of effective SEO, the technical aspects of SEO are paramount in order to increase visibility within the search engines.

This programme is funded by The North East Combined Authority.

Register Now