Campaigns

We run marketing campaigns throughout the year to bring more visitors to Northumberland, encourage them to stay longer and help them explore every part of the county, from the coast to Kielder.

Our campaigns showcase partner businesses across Northumberland, and many offer extra ways for you to get involved. Find out what's running now, what's coming up, and how your business can take part.

Our campaigns

Live

A Time to Celebrate

Our campaign celebrating a year of landmark anniversaries across Northumberland, including 100 years of Kielder Forest, 70 years of Northumberland National Park, 25 years of The Alnwick Garden, 25 years of Harry Potter at Alnwick Castle and 200 years of Berwick Lighthouse.

Timescale: 2026 to 2027

Get involved

Live

Taste of Northumberland

Our food and drink accreditation scheme, promoting local producers, restaurants and cafés to visitors. Accredited producers also feature in our B2B supplier directory, making it easier for hotels, cafés and restaurants to source local food and drink.

Timescale: launched 2026, ongoing

Get involved

Campaigns we support

All on Northumberland's coast campaign banner showing Dunstanburgh Castle across the bay, with the tagline Try something new. Trust us.

Live

All on England's Coast

VisitEngland's national campaign encouraging short breaks on England's coast in autumn and spring. Northumberland features in the Historic Coast theme, which highlights castles, maritime heritage, fishing villages, coastal walks and local seafood. We're supporting it through our website, social media and consumer newsletter.

Timescale: autumn 2026, returning February to March 2027

Get involved

Share your coastal photos and videos using #AllOnTheCoast, tagging @VisitEngland and @visitenglandbiz
Download VisitEngland's free campaign toolkit and templates
This email address is being protected from spambots. You need JavaScript enabled to view it. to find out how your coastal business can be featured

Live

Step into the Magic of Alnwick

A joint campaign with Visit County Durham celebrating 25 years since the first Harry Potter film, showcasing filming locations in Alnwick and Durham. We've created a campaign page, a promotional video and new photography, with a content creator visit in October.

Timescale: autumn 2026, counting down to 16 November

Results so far: 22,000 views of our joint social media reels

Get involved

Dates to be confirmed

North East Dark Skies Festival

A region-wide festival of free stargazing events, night walks, workshops and family activities, run by Visit Kielder with partners including Northumberland National Park and Kielder Observatory. We support the festival through our website and social media.

Timescale: the 2026 festival ran in February. Dates for the next festival will be announced soon.

Get involved

Coming soon

Launching October 2026

Experience Northumberland

Our new travel trade brand, launching at the Group Leisure & Travel Show.

Coming in 2027

2027 campaigns

Following A Time to Celebrate, partners will be able to buy into our 2027 marketing campaigns.

Get involved

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Recent campaigns

March 2026

Explore your Northumberland

A weekend festival for Northumberland residents, with local businesses offering deals and discounts. Expected to return in 2027.

Get involved

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Summer 2026

Love it like it's yours

Northumberland County Council's responsible tourism campaign, helping visitors respect, protect and enjoy the county, from where and when to camp to tide times and the countryside code. We supported it through our website and social media.

Find out more