We run marketing campaigns throughout the year to bring more visitors to Northumberland, encourage them to stay longer and help them explore every part of the county, from the coast to Kielder.
Our campaigns showcase partner businesses across Northumberland, and many offer extra ways for you to get involved. Find out what's running now, what's coming up, and how your business can take part.
Our campaigns
Live
A Time to Celebrate
Our campaign celebrating a year of landmark anniversaries across Northumberland, including 100 years of Kielder Forest, 70 years of Northumberland National Park, 25 years of The Alnwick Garden, 25 years of Harry Potter at Alnwick Castle and 200 years of Berwick Lighthouse.
Live
Taste of Northumberland
Our food and drink accreditation scheme, promoting local producers, restaurants and cafés to visitors. Accredited producers also feature in our B2B supplier directory, making it easier for hotels, cafés and restaurants to source local food and drink.
Campaigns we support
Live
All on England's Coast
VisitEngland's national campaign encouraging short breaks on England's coast in autumn and spring. Northumberland features in the Historic Coast theme, which highlights castles, maritime heritage, fishing villages, coastal walks and local seafood. We're supporting it through our website, social media and consumer newsletter.
Get involved
- Share your coastal photos and videos using #AllOnTheCoast, tagging @VisitEngland and @visitenglandbiz
- Download VisitEngland's free campaign toolkit and templates
This email address is being protected from spambots. You need JavaScript enabled to view it. to find out how your coastal business can be featured
Live
Step into the Magic of Alnwick
A joint campaign with Visit County Durham celebrating 25 years since the first Harry Potter film, showcasing filming locations in Alnwick and Durham. We've created a campaign page, a promotional video and new photography, with a content creator visit in October.
Dates to be confirmed
North East Dark Skies Festival
A region-wide festival of free stargazing events, night walks, workshops and family activities, run by Visit Kielder with partners including Northumberland National Park and Kielder Observatory. We support the festival through our website and social media.
Coming soon
Launching October 2026
Experience Northumberland
Our new travel trade brand, launching at the Group Leisure & Travel Show.
Coming in 2027
2027 campaigns
Following A Time to Celebrate, partners will be able to buy into our 2027 marketing campaigns.
Get involved
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Recent campaigns
March to June 2026
Experience North East England
A joint campaign with NewcastleGateshead and Visit County Durham, working with Tripadvisor to promote the North East to travellers in the Netherlands. Our Northumberland video performed 33% above Tripadvisor's benchmark.
Find out more
Summer 2026
Love it like it's yours
Northumberland County Council's responsible tourism campaign, helping visitors respect, protect and enjoy the county, from where and when to camp to tide times and the countryside code. We supported it through our website and social media.
Find out more
March 2026
Explore your Northumberland
A weekend festival for Northumberland residents, with local businesses offering deals and discounts. Expected to return in 2027.
Get involved
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2025 to 2026
Endless Experiences
Location guides for every part of the county, with new photography and video from each area.
Find out more
Get involved in our campaigns
To find out how your business can take part, email